We believe fitness professionals deserve software that's as dedicated to their success as they are to their clients' success. That's why we built Trainer Sanity - to give you more time to coach and less time on admin.
To provide fitness professionals with the most intuitive, comprehensive, and affordable platform for managing their coaching business - helping them spend less time on software and more time changing lives.
As fitness professionals ourselves, we experienced the frustration of using coaching software that was either too complicated, too expensive, or missing critical features. We saw trainers spending hours on administrative tasks that should take minutes. We watched coaches struggle with multiple disconnected tools just to run their business.
That's why we created Trainer Sanity - a platform that brings everything together in one place, designed specifically for how fitness professionals actually work. No unnecessary complexity, no missing features, no multiple subscriptions required.
Today, over 10,000 fitness professionals use Trainer Sanity to manage their coaching business, and we're just getting started. We're committed to continuously improving the platform based on real feedback from real coaches.
The principles that guide everything we do
Everything we build is designed with fitness professionals in mind. We listen to coaches and prioritize features that actually matter.
Powerful doesn't have to mean complicated. We believe in intuitive design that lets you focus on coaching, not software.
When your clients succeed, you succeed. Our tools are designed to improve client outcomes and retention.
We take data security seriously. Your clients' information is protected with enterprise-grade encryption and security.
We're constantly evolving based on feedback. Regular updates and new features keep the platform at the cutting edge.
You're not alone. Join a community of fitness professionals who support each other and share best practices.
From idea to industry leader
Founded by fitness professionals frustrated with complicated, expensive software that didn't meet their needs.
Launched beta version and onboarded our first 100 coaches who helped shape the product with invaluable feedback.
Released workout programming, nutrition planning, and payment processing. Platform became truly all-in-one.
Reached 1,000 coaches managing over 25,000 clients. Became one of the fastest-growing platforms in the industry.
Introduced custom branding and white-label capabilities, helping coaches build their own branded client experiences.
Surpassed 10,000 fitness professionals and 250,000+ active clients. Became a leader in fitness coaching software.
We're always looking for passionate people who want to help fitness professionals succeed. If you're interested in joining our mission, we'd love to hear from you.
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